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COMIC RELIEF

Brief: To create a visually appealing running vest design for Comic Relief supporters to wear during training and on race day, with the aim of generating user-generated content for marketing purposes.

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Delivery: Carefully selected unisex colors and playful swirl elements to align with Comic Relief's messaging. Incorporated "fighting for a just world" text to reinforce the cause behind the event.

EVENT

London Palladium

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Brief: Develop 20 poster-style assets for the Comedy Gala event to be used on social media, TV, and promotional materials.

Delivery: Led the successful campaign for the Comedy Gala, resulting in a sold-out event and media coverage with BBC News, The One Show and Morning Live. Designed assets connecting with the event's theme, contributing to over £120,000 in funds raised.

MERCH

Social Media & Display Adverts

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Brief: Develop paid media ads to promote the sale of Comic Relief merchandise, including clothing and accessories sold at Amazon, TK Maxx and Homesense.

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Delivery: Created colorful and playful designs aligned with brand guidelines, leading to a 30% increase in merchandise sales at TK Maxx, including multiple sell-outs.

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CHALLENGES

BBC Radio 1 Pedal Power with Mollie King

Brief: Craft two logo options catering to distinct visual preferences. The first option incorporates creative graphic elements, while the second is a stacked, square design with a keyline.

 

Target audiences include Comic Relief and BBC audiences (Radio 1, Morning Live & The One Show).

Delivery:  Developed and presented two logo options along with supporting assets. Comic Relief favoured the first option, while the BBC opted for the second.

Implemented on Comic Relief and BBC websites, social media channels, and videos. See selected results below.

Option 1:

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Option 2 (Selected):

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Total raised so far:

£1,000,000!

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Snow Going Back

Brief: Create text-based logo concepts and guidelines for the Arctic Challenge documentary airing on BBC One and BBC iPlayer.

Delivery: Developed primary and secondary logos capturing the essence of the documentary, ensuring versatility across various media platforms.

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Total raised so far:

£576,600

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BRITISH AIRWAYS

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Total raised so far:

£146,388

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Brief: Design a banner for the Flying Start charity partnership between British Airways and Comic Relief, to be featured on BA's Crowdfunder page and fundraising materials.

Delivery: Updated the 2024 banner for the BA Crowdfunder page, contributing to a 15% increase in donations from BA employees and customers.

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Brief: Create engaging static ads for the Red Nose Day Paid Digital Creative Campaign to acquire 6,198 new supporters.

 

Delivery: Designed colorful and playful ads with clear Call to Action messaging, resulting in a 20% increase in sign-ups compared to previous campaigns.

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