2022

As part of my time at Deviceful, I pushed the branding creativity to a new level and redesigned the website. We incorporated illustrations for a more human approach and curved shapes to modernise the feel.

A phone with tiles of brands including AA, and Sky.

Deviceful

LEXUS - BBC STORYWORKS

Lexus cars approached me to design an animated banner as content-drivers to BBC StoryWorks. I developed storyboarding designs and selected an ad format that aligned with their campaign objectives. The below banners effectively conveyed the brand's message and engaged the target audience.

Option 1:

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I designed a storyboard with two options for Lexus. Option 1 had interactive swiping elements to increase engagement but we also offered a simpler second option (below).

Option 2: (Selected)

The headliner and body text slide into view, followed by the cars slowly zooming in to keep attention on the product and the CTA.

IFS

Brief: Showcase IFS and the IFS UNLEASHED global event held in Miami, bringing customers, partners and experts together.

Delivery: I crafted dynamic GIFs, banners and adverts, igniting the brand's commitment to innovation and engagement. The immersive event won the Best Corporate Event award at the Conference and Events Awards 2023!

More animations

The YouTube header banner below demonstrates another example of IFS adverts across various platforms and social media channels. The design encapsulated the brand's vibrant colour palette and attention-grabbing approach, ensuring a cohesive and visually appealing online presence.

CLAYS BAR

Brief: The challenge was to encourage Clays' customers to celebrate their birthday at Clays Bar.

Delivery: Crafted a captivating birthday reward email campaign to resonate with the audience and inspire them to choose Clays.

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In support of Clay's new Canary Wharf location, I meticulously designed window vinyls that harmonised with their website and branding, ensuring a consistent and visually appealing identity. Paying attention to every detail, I produced eye-catching results that contributed to the overall brand presence.