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COMIC RELIEF

Running Vest

Brief: To create a visually appealing running vest design for Comic Relief supporters to wear during training and on race day, with the aim of generating user-generated content for marketing purposes.

The front and back of a vibrant red running vest with purple waves and a Comic Relief logo.

Delivery: Carefully selected unisex colors and playful swirl elements to align with Comic Relief's messaging. Incorporated "fighting for a just world" text to reinforce the cause behind the event.

EVENT

London Palladium

Screenshot of BBC iPlayer featuring the One Show titled "Comic Relief at the Live London Palladium".
Interview on BBC with Fatiha El Ghorri and my design as the backdrop.
My design featuring on the side of the London Palladium theatre.
My designs featuring on the front of the London Palladium Theatre.

Brief: Develop 20 poster-style assets for the Comedy Gala event to be used on social media, TV, and promotional materials.

Delivery: Led the successful campaign for the Comedy Gala, resulting in a sold-out event and media coverage with BBC News, The One Show and Morning Live. Designed assets connecting with the event's theme, contributing to over £120,000 in funds raised.

MERCH

Social Media & Display Adverts

Red Nose Day T-shirt banner in pink, red and blue.
Screenshot of the TK Maxx website featuring the Red Nose Day range.
iPhone mockup of a red and pink carousel for the Red Nose Day range.

Brief: Develop paid media ads to promote the sale of Comic Relief merchandise, including clothing and accessories sold at Amazon, TK Maxx and Homesense.

Delivery: Created colorful and playful designs aligned with brand guidelines, leading to a 30% increase in merchandise sales at TK Maxx, including multiple sell-outs.

Limited edition t shirt range social media post.
Limited edition homeware ranges.

BRAND IDENTITIES

Brief: Recreate the Sport Relief logo and style guide for the Comic Relief summer campaign in 2024. Take on board the strategic side, our objectives and collaborate with third parties.

Moodboards

Colourful sport brand adverts that inspired me.

Concepts

Pink running concept 1.
Black running concept 2.
Pink skateboard concept 3

Mockups & Development

Blue, pink and green adverts shown behind screens in public area.

Feedback & Style Guide

Red Sport Relief brand refresh cover page.
6 colours for the Summer campaign: pink, greens, blues and yellow.
Finish lines to be used across adverts.
Group of social media ad examples.

Delivery: Took feedback on board to develop initial ideas, and brought the strategy and branding to life. Design systems refined for rollout across digital, animation and print.

PRINT

Brief: Create resources for Comic Relief's year-round fundraising initiatives and Red Nose Day to encourage donations, sign-ups, and fun activities.

"Little Red Envelope" to encourage direct donations.
Donation form.
Red and pink fundraising poster.
Red and pink thank you poster.
Cut-out cake labels sheet.

Delivery: Red Nose Day remittance envelopes designed to simplify giving and boost donations. Additionally, I created a variety of posters, email banners, cake labels, certificates, forms and more.

Little Red Envelope featured with Radio Times magazine.

CHALLENGES

BBC Radio 1 Pedal Power with Mollie King

Brief: Craft two logo options catering to distinct visual preferences. The first option incorporates creative graphic elements, while the second is a stacked, square design with a keyline.

 

Target audiences include Comic Relief and BBC audiences (Radio 1, Morning Live & The One Show).

Delivery:  Developed and presented two logo options along with supporting assets. Comic Relief favoured the first option, while the BBC opted for the second.

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Implemented on Comic Relief and BBC websites, social media channels, and videos. See selected results below.

Option 1:

Pedal Power logo on white background.
Design option 1 for Pedal Power logo with green bicycle on black background.
Design option 1 for Pedal Power logo with black bicycle on white background.

Option 2 (Selected):

Design option 2 for Pedal Power logo with bold text on green background.
Design option 2 for Pedal Power logo with bold text on black background.

Total raised so far:

£1,300,000!

Banner for Pedal Power with Mollie King wearing red and white on a bicycle.
Screenshot from BBC Radio 1 of Mollie King on her bicycle, smiling at the camera.
BBC iPlayer with Mollie King at a donation amount of "£830,049".
BBC iPlayer screenshot of the teal and red donation page.

Snow Going Back

Brief: Create text-based logo concepts and guidelines for the Arctic Challenge documentary airing on BBC One and BBC iPlayer.

Delivery: Developed primary and secondary logos capturing the essence of the documentary, ensuring versatility across various media platforms.

Comic Relief vs the Arctic with Sara Davies, Alex Scott & Vicky Pattinson.

Total raised so far:

£576,600

Screenshot from BBC iPlayer of the Snow Going Back logo design.
Image of 4 women raising money on their mountain bikes in the snow.
Logo option 1: Red Nose Day and Snow Going Back overlapping with tagline below.
Logo option 1: Red Nose Day and Snow Going Back overlapping.
Logo option 2: Snow Going Back with tagline below on white background.
Logo option 2: Snow Going Back with tagline below on black background.

BRITISH AIRWAYS

Total raised:

£100,012

British Airways banner with pink and blue splodges.

Brief: Design a banner for the Flying Start charity partnership between British Airways and Comic Relief, to be featured on BA's Crowdfunder page and fundraising materials.

Delivery: Updated the 2024 banner for the BA Crowdfunder page, contributing to a 15% increase in donations from BA employees and customers.

Screenshot of British Airways website featuring the banner for Flying Start.

SCHOOLS, YOUTH & COMMUNITY ADS

Brief: Create engaging static ads for the Red Nose Day Paid Digital Creative Campaign to acquire 6,198 new supporters.

 

Delivery: Designed colorful and playful ads with clear Call to Action messaging, resulting in a 20% increase in sign-ups compared to previous campaigns.

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